Thursday, December 26, 2019

Writing Instructions Definition and Examples

In business writing, technical writing, and other forms of composition,  instructions are written or spoken directions for carrying out a procedure or performing a task. It is also called  instructive writing. Step-by-step instructions typically use the second-person point of view (you, your, yours). Instructions are usually conveyed in the active voice and the imperative mood: Address your audience directly. Instructions are often written in the form of a numbered list so that users can clearly recognize the sequence of the tasks. Effective instructions commonly include visual elements (such as pictures, diagrams, and flowcharts) that illustrate and clarify the text. Instructions intended for an international audience ​may rely entirely on pictures and familiar symbols. (These are called wordless instructions.) Observations and Examples Good instructions are unambiguous, understandable, complete, consistent, and efficient. (John M. Penrose, et al., Business Communication for Managers: An Advanced Approach, 5th ed. Thomson, 2004) The Lighter Side of Instructions:  Handbook for the Recently Deceased Juno:  Okay, have you been studying the manual?Adam:  Well, we tried.Juno:  The intermediate interface chapter on haunting says it all. Get them out yourselves. Its your house. Haunted houses arent easy to come by.Barbara:  Well, we dont quite get it.Juno:  I heard. Tore your faces right off. It obviously doesnt do any good to pull your heads off in front of people if they cant see you.Adam:  We should start more simply then?Juno:  Start simply, do what you know, use your talents, practice. You should have been studying those lessons since day one. (Sylvia Sidney, Alec Baldwin, and Geena Davis in  Beetlejuice, 1988) Basic Features Instructions tend to follow a consistent step-by-step pattern, whether you are describing how to make coffee or how to assemble an automobile engine. Here are the basic features of instructions: Specific and precise  titleIntroduction  with background informationList of parts, tools, and conditions requiredSequentially ordered stepsGraphicsSafety informationConclusion  that signals completion of task Sequentially ordered steps are the centerpiece of a set of instructions, and they typically take up much of the space in the document.(Richard Johnson-Sheehan, Technical Communication Today. Pearson, 2005) Checklist for Writing Instructions Use short sentences and short paragraphs.Arrange your points in logical order.Make your statements specific.Use the imperative mood.Put the most important item in each sentence at the beginning.Say one thing in each sentence.Choose your words carefully, avoiding jargon and technical terms if you can.Give an example or an analogy, if you think a statement may puzzle a reader.Check your completed draft for logic of presentation.Dont omit steps or take shortcuts. (Adapted from Writing With Precision by Jefferson D. Bates. Penguin, 2000) Helpful Hints Instructions can be either freestanding documents or part of another document. In either case, the most common error is to make them too complicated for the audience. Carefully consider the technical level of your readers. Use white space, graphics, and other design elements to make the instructions appealing. Most important, be sure to include Caution, Warning, and Danger references before the steps to which they apply.(William Sanborn Pfeiffer, Pocket Guide to Technical Communication, 4th ed. Pearson, 2007) Testing Instructions To evaluate the accuracy and clarity of a set of instructions, invite one or more individuals to follow your directions. Observe their progress to determine if all steps are completed correctly in a reasonable amount of time. Once the procedure has been completed, ask this test group to report on any problems they may have encountered and to offer recommendations for improving the instructions.

Wednesday, December 18, 2019

The Effects Of Wealth On Personal And Social Psychology

Dr. Paul K. Piff is a professor of psychology and social behavior at the University of California, Berkeley. In 2013 he gave one of the most popular TED Talks ever, on the topic of the effects of wealth on personal and social psychology. The video is most amusingly titled, â€Å"Does money make you mean?† The central claim of the video is that the idea of the American dream revolves around having to place personal desires over those of the general population, resulting in income inequality, and the various plights of said result. In many ways then, this videos central claim becomes ‘is the American dream ethical?’ Piff goes onto discuss how the psychological ailments that come with living a privileged life can be reversed or prevented through the power of suggestion. The results of this can be seen through various examples of the top one percent, such as Bill Gates, deciding to donate large portions of their wealth for the good of the world. The talk features the citation of over six studies. The most central of these studies is a study Piff opened his TED Talk with. Piff ran an experiment which was meant to gauge how a person’s behavior changes in regards to social interaction and food consumption, when one individual is obviously superior in wealth and advantage in comparison to another. To facilitate this on a smaller scale, he ran a true experiment which acted as a metaphor for society as a whole. He had 100 pairs of strangers play a game of Monopoly. The experiment was runShow MoreRelatedSocial Psychology Current Events1003 Words   |  5 PagesChristen See Social Psychology: The Economic Recession According to the financial definition, a recession is a significant decline in activity spread across the economy, lasting longer than a few months. It is visible in industrial production, employment, real income, and wholesale-retail trade. 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However, it also operates at the personal level, impacting upon the way each person deals with his or her perceiv ed social statusRead More‘Happiness, or subjective well-being (SWB) is a biopsychosocial phenomenon.’1084 Words   |  5 PagesIn this essay I will define and discuss the concepts of ‘positive psychology’, of ‘happiness’, which is synonymous with subjective well-being (SWB); of ‘the architecture of sustainable happiness’; and the biopsychosocial model. I aim to demonstrate that SWB is a multifaceted and can only be understood by investigating biological, psychological and social factors and their interdependence to construct a holistic model. I will provide examples of these different factors and their interdependenceRead MoreIndustrial Revolution : Impact On Society1092 Words   |  5 PagesIndustrial Revolution marked a great turning point in history. 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Seems like an episode of Seinfeld, yet it s anything but. Since then, founder Gloria Steinheim created one of the most popular resources a feminist can find. The constantly growing website has a wealth of fresh columns, contributors, and spinoff sites. Whether you happen to be a student or a veteran of the cause, Feminist.com has something that everybody can learn from. 2. FEMINIST.ORG Not to be confused with number 1, Feminist.org is the homeRead MoreArranged Marriage And Other Types Of Marriage1635 Words   |  7 PagesAn arranged marriage by definition is a marriage planned and agreed upon by the families or guardians of the bride and groom. The amount of input a bride or groom has is based on the type of arranged marriage (Psychology Wiki). Arranged marriage is a sensitive topic as it involves the values, beliefs and core characteristics of many people. There are multiple views on arranged marriage, both positive and negative. In the west, most individuals have negative opinions on arranged marriage. Arranged

Tuesday, December 10, 2019

Consumer Behaviour and Culture Marketing Strategy

Question: Discuss about the Consumer Behaviour and Culture Marketing Strategy. Answer: Introduction This report deeply analyses the Australian advert which was released to the public in 2004. Eighty people have so far raised issues regarding the advert. This number is high and cannot be brushed away. This report tries to break down the advertisement to establish the relationship between the advertisement and consumer behaviour. Advertisement appeals and segment variables have been used. The report further analysis the consumer behaviour issues that have been raised by the advert. Such issues include cultural appeals, emotional appeals, prompts towards decision making and consumer motivation, etc. Besides, the report also looks into ways in which the advert can be improved so that it can be embraced by all the members of the society. Improvement of the advertisement would improve the marketing of the companys products. Meat and Livestock Australia is an Australian company that deals with research, development and marketing of outcomes that benefit the producers of cattle, goats, and sheep in Australia. The company carries out its duties in collaboration with the Government of Australia and the entire red meat industry of Australia. The mission of Meat and Livestock Australia Company is to deliver value to the people through investments in business initiatives that promote competitiveness, sustainability, and profitability. Meat and Livestock Australia Advert The advertisement shows Sam Kekovichs attempt to fight un-Australianism. He does so by encouraging the people of Australia to eat lamb on Australian Day which is marked by the people every year. According to the advertisement, Sam Kekovich mistakenly confused a lesbian for a man. He also sneakily gave a little boy a lamb chop when the boys parent was looking away. The advert paints a picture that the boys parent had failed in her responsibility of providing food for the child. Another controversial issue with the advert is the fact that the boy wore a singlet with the writing, vegan and proud. Many people have protested against the advert. However, Meat and Livestock Australia have come out guns blazing to defend themselves against any wrongdoing in the advert. The countrys Advertising Standard Bureau carried out a determination and cleared the company of any wrongdoing in the advertisement. The determination established that the companys ads were not meant to be taken seriously by t he Australian community members. The advert was grouped in the category of over the top. Analysis of segmentation variable Market segregation is the scenario whereby the targeted audience customers are broken into groups such that customers with similar interest are grouped together. This is market identification based on common personality qualities or demography. The advert targets the lesbian group of customers and refers to them as boys. This approach emphasizes on customers behaviour and interests. Since young boys like food, Kekovich takes advantage of the case and hands a lamb chop to a vegas boy to eat. He tends to encourage such children that there is no harm in eating lamb meat There is a belief that people make choices on what to purchase based on the existing alternatives (Widing Sheth, 2004, p. 67). However, emotions play a very important role in the decisions that people finally make. The advert by the Meat and Livestock Australia encourages people to eat lamb on the Australian day. The day is very special to the countrys indigenous community. Any effort to encourage people to consume lamb on this particular day is regarded highly offensive to the community members. The people feel disgusted every time the advert appears on their television screens. They are of the opinion that the company doesnt respect them. This advert triggers emotions among the people who feel that they are targeted. As a result, the community members may shy away from purchasing the companys products. Other people who are not affected by the advert may also join hands in solidarity with the affected community. They may call for emotional appeal from every willing person to shy away from the advertised commodities. The end results may be very disgusting as much as business is concerned (Foxall, 1994, p. 70). The company may make huge losses if people keep away from buying the advertised products as well as other products that are produced by the company. The company may have been given the go-ahead to continue with the advert, but the reaction from the community may overshadow the advert. Cultural appeal Culture refers to beliefs, customs, and values that regulate the consumer behavior of people of any given community. Peoples culture may direct, guide and order the kind of food that the people can eat (Otnes Tuncay-Zayer, 2012, p. 113). Culture, therefore, dictate what people of a given society may eat during certain events e.g. wedding, holidays or even during picnics. Indigenous Australian people lived in Australia long ago before the European came to Australia. The European people integrated with the indigenous Australian people, and they have lived in peace over the years. Australian day is a special day which has been set aside for the remembrance of the indigenous Australian people. It is a culture among the vegans. However, Kerovich tends to fight un-Australian when he encourages the people to eat lamb on Australia day. Eating of lamb is unacceptable on Australian day among the people of indigenous Australian origin. Kerovich knowingly acted in a manner that suggested that h e had an issue with the peoples culture. The boys shirt read out that he was a vegan and was proud of it. However, Kerovich handed a lamb chop to the boy so that he could eat it. Kerovich also ensured that he gave out the lamb chop when the boys mother wasnt aware. Despite the fact that Australian Advertising standards Bureau approved the advert, there is enough evidence that it undermines the culture of the indigenous Australian people. An advert that promotes views that undermine any communitys culture is likely to send away potential customers. People highly value their cultural beliefs. Any person who attempts to undermine some peoples cultural beliefs is likely to face a great opposition. As such, the Meat and Livestock Australia Company may face the ripple effect of the advert. The Australian people who feel that the advert undermines their culture may opt to boycott products from the company. Other interested parties may also lead campaigns against the products produced by the company. Customer motivation is the driving force which compels customers into some actions. Motivation triggers goal oriented behaviours among customers. The motivation may be positive or negative. By referring to lesbians as men, the lesbians may be motivated in boycotting all the products from the company. They may develop a permanent enmity between them and the company. Consumers tend to be motivated by good ethics. A company that lacks respect for its customers is likely to lose the customers. Every company must look for ways and means of motivating its customers to keep them. Any action by the company that is likely to demotivate consumers can negatively impact on the company. It is always tough to convince and customers. It is, therefore, important that every company tries as much as possible to keep them. Decision making prompts Decision making prompts refers to activities that may trigger the making of some decisions among customers. The decisions may have either positive effects or negative effects on the products of companies in the market (Peter Olson, 2003, p. 89). By airing an advert where a boy is fed on lamb on Australian day, the advert triggers some decisions among the people who feel targeted by the advert. Such people may decide to cut ties with all the products from the company completely. Lesbians in Australia may also decide to keep off all the products from the company. There is no good reason why someone would refer to them as boys in an advert. Advertisements are practiced ad repeatedly done before a good one is finally selected (Mowen, 2000, p. 45). Any mistake would have been identified long before the advert was recorded and sent to media houses. It is therefore very open and clear that the motive of Meat and Livestock Company was to assume the existence of the Lesbians. The advert prov ides a picture that the only groups of people are boys and girls. The company is of the opinion that Lesbians can be grouped as boys (Marieke de Mooij, 2010, p. 51). Product position relevant to competitors Competitors are likely to take advantage of the advert. The advert is non-ethical and disrespectful towards some groups of people in Australia. Competitors can take advantage and approach the indigenous Australian people in an attempt to win them as customers. (Kanuk, 2002, p. 69). Companies be well aware of their competitors before they produce adverts The advertisement undermines the practises of some groups of people in Australia. It refers to lesbians as boys. At the same time, a vegan boy is given a lamb chop to eat on Australia day. The boys mother is also depicted as someone who has failed in her responsibility of feeding her son. The advert is therefore likely to fail in its key objective of marketing the companys products in order to attract more customers. Instead, the advert annoys lesbians, women and the indigenous Australian people. They are likely to gang against the company and keep off from purchasing the companys products. It is quite unethical for a stranger to give food to a child who is under the care of his mother. In addition, the mother was never consulted. He ensured that the mother was looking away while he performed the act. At the same time, he was very aware that the boy and mother belonged to a culture that does not encourage eating of lamb on such particular day. As a result, the advert promotes unethical behaviours in the society. It encourages people to disregard other communitys cultures (Peter Olson, 2003, p. 56). The Advertising Standard Bureau also promoted the unethical behaviour by clearing the owners of the advertisement of any wrong doing. The regulator provided such a ruling despite the many complaints that had been raised by the society members who castigated the advert. The advert also shows disrespect for the lesbian community when one of them is referred to as a boy. (Tyagi Kumar , 2004, p. 97). Companies must keenly observe consumer behaviour insights such as culture, product position, emotional appeal and consumer motivation in an attempt to market goods (Schiffman, 2013, p. 73). Peoples culture, for instance, is critical as much as marketing is concerned. Marketing companies should, therefore, avoid adverts that infringe other peoples culture as much as possible. Such adverts are likely to trigger rebellion from members of the community whose culture is fringed by the particular advert. The people may, therefore, keep off from purchasing the companys products (Babin Harris, 2004, p. 121). Advertising companies must ensure that their adverts dont trigger emotions among the people (Evans, et al., 1996, p. 64). The advert tends to provide a picture that mothers are unable to provide food for their children. This is seen when Kerovich hands a lamb chop to the boy while the mother is around. However, the mother had not failed in her responsibility of caring for the son as portrayed in the advert. It was on Australian day, and the people are not expected to feed on lamb at all. The advert is, therefore, likely to trigger the emotion of women in the society (Craig-Lees, et al., 1995, p. 71). They may decide to stop buying commodities from the company associated with the advert. As much as any company would like to market its products and to ensure that as many people purchase them as possible, they must avoid adverts that are likely to portray the products in bad faith. The advert should not portray lesbians as boys. They should be accorded respect and simply referred to as lesbians. In addition, the lamb chop should not be given. Instead, a beef chop should be given to the boy. It should also not be given on Australian day Conclusion The advertisement is a business marketing strategy that promotes business competition and improved business gains. It enables many people to become aware of the products that are offered on the market. There are different types of advertisement. However, video adverts are more convincing and hence persuades more people to purchase the products. Despite the huge advantages that come with video advertisements, it is necessary for the companies to pay a lot of attention to the factors that are likely to affect consumer behaviour. Also, the views should be treated with a lot of concern. References List Babin, B. J. Harris, E., 2004. Consumer behaviour. 5th Edition ( ed. s.l.:Cengage Learning. Craig-Lees, M., Joy, S. Browne, B., 1995. Consumer behaviour. s.l.:Jacaranda Wiley Ltd.. Evans, M. J., Moutinho, L. Raaij, W. F., 1996. Applied Consumer Behaviour, 1st edition. s.l.:Addison-Wesley, England.. Foxall, G. R., 1994. Consumer Psychology for Marketing. s.l.:London: Routledge. Kanuk, S., 2002. Consumer Behaviour. Sydney: Prentice Hall Australia Pty. Ltd.. Marieke de Mooij, 2010. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. s.l.:SAGE. Mowen, J. C., 2000. Consumer Behaviour, second edition. New York: Maxwell Macmillan International Edition. Otnes, C. Tuncay-Zayer, L., 2012. Gender, Culture, and Consumer Behavior. s.l.:Routledge. Peter, J. P. Olson, J., 2003. Consumer Behaviour and Marketing Strategy .. New York: Richard Irwin, Mcgraw Hill Co. Schiffman, L., 2013. Consumer Behaviour. s.l.:Pearson Higher Education AU. Tyagi, C. L. Kumar , A., 2004. Consumer Behaviour. s.l.:Atlantic Publishers Dist. Widing, S. Sheth, J., 2004. Customer Behaviour: Consumer Behaviour and Beyond. New York: The Dryden Press, Harcourt Brace Publishers.

Monday, December 2, 2019

Political Theory Discussion # 9 an Example of the Topic Economics Essays by

Political Theory Discussion # 9 by Expert Dr. Didion | 23 Dec 2016 American politics according to most political scientist is generally comprised of five fundamental building structures. This includes recognition of inpidualism, property, laws and contracts, freedom and finally, equality. Inpidualism has remained nowadays as a contentious concept. This can be traced back to the obsolete meaning of inpidualism which is commonly associated with "freedom from societal entanglement"(Dewey) and "cultivation and expression of personality"(Kateb). In this sense, inpidualism is expressed through "self profiteering" which could actually be detrimental to the whole politics. Need essay sample on "Political Theory Discussion # 9" topic? We will write a custom essay sample specifically for you Proceed Thus, asDu Boissuggest, there must be a new way of looking or understanding the term, inpidualism, so as, it would not conflict with the other tenets of politics. Inpidualism should be understand as a way of putting an inpidual into a societal context, and recognize that it is manifested asinpidual's "freedom of thought, working within and for a larger societal gain". Du Bois) Property is also subjected to changes in meaning, for what we regard as property today are very much different with the property as it was used in the past. The different forms of property and its conflicts with the other "important bases of politics" have also made this notion highly controversial. Laws and contracts, on the other hand, is really basic to any polical system. Contracts were acknowledge to be the manifestation of laws in a usually written form. Thus, any of our bills and the constitution itself, that were embodied in the sheets of paper or written on stones were actually a contract. The conflict here arises when the question of the supposedly impartiality of law was raised. Lastly, there were the concepts of freedom and equality, which are in the surface seems to be complementary, but are actually conflicting upon a closer look. While freedom talks about the absence of restraints, equality purports to the different entitlements that an inpidual is due to have. The more freedom the inpidual have, the more inequality it would result. Reform liberalism is all about having "inpidual obligations" to exercise one's abilities and to fully participate in the community". The basic values that reform liberalismpromulgates include: racial equality, gender equality, economic equality and cultural persity. Addressing these issues would suggest a long-range political view that could be use to resolve political conflicts and challenges. Thesepoliticalconflictsmay involve radical challenges from the left which are commonly from a working-class reform base. Some of the prominent challengers were Progressive Populism, Labor and the Rainbow Coalition. Populism had been ideal to gain public sympathy because they tend touphold the interest of the lower classes against tyranny and unjustified rules of the elite. It is a term used to denote "the government of the people". The Progressive Party has brought voices for protection of the lower classes from the elites. They have put more effort on proliferating the economy by making more roads, cutting off taxes, The American Labor Party, was a socialist party that greatly emphasizes the equality among property, resources and an unbiased law implementation in able to give security for the farmers and other members of the working class and are associated with the thought of uniting white workers with black workers. The Populist Party has been a significant historical party who has argued against setting of gold-standard. Most of its members were also farmers. They supported the Free Silver platform that has result in inflation. So far there had no Populist President that have existed, although there had been several Senators and congressman who belonged to the party, nonetheless, there were no President who was a member of the Populist parties and who advocate the partys goals. Lastly, the Rainbow Coalition was the first party to promote gay and lesbian rights, in a speech on July 17, 1984, Reverend Jesse Jackson said: America is more like a quilt many patches, many pieces, many colors, many sizes, all woven and held together by a common thread. The White, the Hispanic, the Black, the Arab, the Jew, the woman, the Native American, the small farmer, the businessperson, the environmentalist, the peace activist, the young, the old, the lesbian, the gay and disabled make up the American quilt. Indeed we are living in a two party system, but these does not mean that there cannot be a third party in the system, for there were instances wherein a third party or an independent candidate can also join the race like what have happen when Ross Perot ran for presidency. Only, the party which was called the Reform party have not flourished like the other two, this is due to the fact that there was neglect on the part of its members. They did not establish a single cut ideology that the other two parties posses. Living them out, dying in the race. With respect to Lieberman, he often calls himself a democrat, however the actions that he did in the past years of his career were obviously more of an action of a left republican or what was often called as mediators. Also, he was often endorsed by Republicans, his supporters were Republicans and his thinking can be associated more of a republican than as a democrat. Democratic Party has been supporters of the Libertarian movements and propagandas. They are in favor of the same-sex marriages, military diplomacy, and the secularization of the government and preservation of abortion rights. The Democratic New Leftist was concerned about the libertarian socialist tradition which is about the equality of the social and political system, eliminating all forms of civil hierarchies. The democratic Rightist or the democratic Conservatives were more inclined on preserving the social traditions and structures. Centrist Democrats differ from the other two factions in the sense that they support welfare reform and support the reduction of tax rates. The Republican Party is known to be economical libertarians and social conservatives. This is because they support the religious rights and other social rights while advocating economical inpidualism by promoting lower taxes and opposing abortion rights and same-sex marriages. They are also known to maintain free-market policies. The right wing republicans on the other hand, are those who are strictly conservatives that they were concerned about social aspects such as morality much more than economic gains. The left-wing republicans stressed on a more liberal approach than its right counterpart in the sense that they do support tax-cuts they are also supportive of partial-abortion rights. In the sense they espouse a semi-social liberal and economic liberal principle. The American Centrist party was largely about moving forward. It does not intend to be a rightist or a leftist. They believe that the government should be ruled by the people and that the current government is not working with respect to the best-interest of the American populace. The Republicans supports the idea of school voucher because they place more importance on the society and education is one of the things that can uplift the society. Most likely this will be the side of the Left-wing republican, who are in favor of helping the community to liberate itself through preparing the children for their future. However, the Flag salute and the school prayer will be most likely supported by the Right Republicans who were generally concerned in preserving traditional culture and heritage. Although there are differences between the position of the republicans regarding these matters, nevertheless, I believe that it is not a very great force that would split or change the political spe ctrum and position. Throughout the different notions that circle the realm of politics, one may be inclined to think that indeed there have been so many political issues that need to be addressed, and the answers to these problems as we have seen, so far, can only be answered by more than a dozen interpretations and personal opinions. Our needs and/or desires can be articulated in different ways, and still it might not reach the single line in the Bill of rights or in the Constitution. Policies were made in response to the different agreements and disagreements that are debated in Congress concerning the public interest . If political structure would be pide in the way we have above, the national two political party systems would have to be restructured in the sense that they would withhold compromises from the ideas presented by their respective right and left wings in able to create a more productive, conducive and aligned party systems. With respect to Perots candidacy, I believe that the reason why he did not won the presidency was because he have stopped campaigning and then go back on campaigning again. His platforms includes those issues that were not largely taken by or that were not included in the platforms by other candidates. As a independent candidate, he can be rendered as a left wing republican because of his support to free-trade and conservative social policies. I believe that the two-party system that we have is still the best way to organize a political structure, because even though it is a two-party system, it still leave space for detractors, debates, compromise and other opinion. Having a wide variety of party-system in my opinion would blurred the vision for national focus, but instead these parties would more likely seek favors and create policies that were catered for smaller groups of people. Works Cited: Dewey, John. Freedom and Culture. G. P. Putnam's Sons, 1939 Dubois, W.E.B. The Souls of Black Folk. Moder library. 1996. Kateb, George. Patriotism and Other Mistakes. USA, 2006. Republican National Committee. October 18, 2006. North Carolina. Retrived on July, 31, 2007. The Democratic Party. Minimum Wage Increases Today. July 24, 2007. Retrive on July 31, 2007.